
You're familiar with the scenario of not being able to keeping up with some of your best contacts because there are probably now plenty of them? Small businesses have that same problem, and they aren't about to employ heavy lifting CRM to solve that simple problem. 
Contactually, which has previously raised money form Point Nine Capital, Boston Seed and 500 Startups, is going to try to address this with a major new iteration of the platform it launched in 2011.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/cbYiEi1hQpE/
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