The holiday season is here. For many businesses, the holiday season represents as much as 20% to 40% of their annual sales.? If you have a business, you can generate even more holiday sales via e-commerce, not to mention expanding to a global market. E-commerce simply means commerce done through an electronic platform like the Internet. When you build a strong e-commerce site with intuitive navigation, quality products and optimized for search engines, many online shoppers will find you and buy from your online shop during this holiday season. Below are a few various ways e-commerce can help increase your holiday sales.
Global Exposure
E-commerce will take your business outside your locality. It will assist in providing a global presence. This means that people from different parts of the world can buy from your shop, in so far as you are willing to honor orders across the globe. ?A physical location offers only a regional market, but a digital location offers the world.?
E-commerce is a veritable means of making more sales. This is because many people today prefer shopping through the internet, thanks to the ease of purchase, competitive pricing and variety it offers. The number of online shoppers during the holiday season will increase simply because of the atmosphere holidays create.? People have a need for many things. So, if you create an e-commerce site well and proactively to target the holiday season, there is no doubt you can increase sales during this holiday season.
24/7 Business
E-commerce offers a 24/7 business, meaning the orders and shoppers never stop.? Imagine making money while you sleep!? Remember, the internet world is not like the physical world ? there is no ?day? or ?night?. ?Business is continually active and your online shop is available and ?always open? for everyone to see, not only for people in your time zone, but for people in other time zones and other parts of the world.? Additionally, for people who prefer to shop at varying times throughout the day (or night), can do so ? and from the comfort of their own home ? and even in their pajamas!?
Marketing Flexibility
Marketing flexibility offered through the Internet for your e-commerce site is abundant and effective.? While some marketing strategy can be expensive, there are other avenues which are free or low cost.? The flexibility enables you to pick and choose which marketing strategy works best for your business.? You can combine some, leave some out or act on only a few.? The ease of building and incorporating ad campaigns makes changing the description of your service or product, the pricing and your offer easier than traditional marketing.?
More Cost Effective To Operate
Running an e-commerce site is more cost effective than operating an offline shop. This is because you can potentially avoid many of the ?normal? costs associated with a physical presence, such as inventory, rents, electricity bills, water bills and more.? Many businesses today prefer to operate only an online shop and have abandoned the notion of a physical presence entirely secondary to the savings in expenses.?
As mentioned earlier, the holiday season is here. If you were not prepared for this holiday season, perhaps next year you will be ready.? Begin planning now, so that you can completely develop and design an e-commerce site (optimized for search engine rankings) in time to reap the advantages of the online holiday shopping frenzy.
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v4sb.com offers assistance with e-commerce development and design.?
Source: http://www.voiceforsmallbusiness.com/2012/12/how-e-commerce-can-boost-your-holidays-sales/
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